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Profile
1. Bilingual professional with more than 10 years experience in the research-based pharmaceutical industry.
2. Extensive experience in sales management and marketing.
3. Proven success record.
4. Seek a challenging position in marketing management to apply and further develop the skills that I have thus far acquired to insure the success of the team in which I am a part but also my personal growth.
Key words: Leadership, Achievement, Teamwork, and Dedication
Professional Experience
Major Pharma Inc. (City, State or Province)
Major Pharma is one of the world's leading pharmaceutical companies. Business is focused on providing innovative, effective medicines that make a real difference in important areas of healthcare.
Regional Marketing Manager- Region 1
April 2004- present
Major Pharma employs 15 regional marketing associates across the country. The role of regional marketing includes analyzing regional market dynamics, adapting national strategies to regional realities, developing regional plans, programs and materials specific to the market and represent central marketing in the region. The role of the Regional marketing Manager includes hiring, training and monitoring the work of the associates.
1. Manage team of 6 regional Marketing Associates and 4 therapeutic areas
2. Act as the link between sales and Marketing for the region #1 business unit
3. Developed team procedures:
a. RM interview template- now implemented in region #2 business unit
b. RM development plan- now implemented nationally
c. RM monthly journal- now implemented in region #2 business unit
d. RM monthly team meetings
4. Team is responsible for forecasting of sales quotas.
5. With director, responsible for negotiation of sales quotas for Region #1
6. Developed and implemented regional ad boards, input sessions and focus groups
7. Developed regional material (dosage cards, leave behinds)
District Sales Manager
Dec. 2001- April 2004
The role of district manager includes hiring, training and monitoring the work of 14 sales primary care representatives, attaining district quotas, managing district budgets and the implementation of district business plans.
1. Managed team of 14 representatives in 2 territories.
2. Elaborated and implemented a plan to re-align one territory’s sales force. Success of this pilot project contributed to the alignment changes of the entire Major Pharma sales force.
3. Ensured the successful development and implementation of the District Business plan
s.
4. Developed plans and performance appraisal of direct reports.
5. Generated product sales analysis and forecasting for district.
6. Acted as a mentor for newer area business managers.
7. Exceed 2002 district sales vs quota by 13.5%
8. Exceeded 2003 quota vs Regions #1 quota on 4 of 6 brands.
9. 2004- team won circle of excellence award. (1 of 5 teams nationally.)
Regional Marketing Associate- G.I. products
2000- 2001
Major Pharma employs 15 regional marketing associates across the country. The role of regional marketing includes analyzing regional market dynamics, adapting national strategies to regional realities, developing regional plans, programs and materials specific to the market and represent central marketing in the region.
1. Successfully launched Product A (2001) / Product B (2000) in Region 1 market.
2. Acted as the marketing resource for the G.I. specialists’ advisory group’s development of 4 CME programs.
3. Developed a model for regional pre- launch and post–launch marketing programs for Product 1. This model has successfully been used for the launches of Product B and C.
4. Created regional G.I. specialists’ advisory board and ran advisory board meetings.
5. Innovated GP discussion groups and representative role- play sessions.
6. Elaborated and implemented regional marketing plans
7. Generated product sales analysis and forecasting for Region 1.
8. Trained new representatives on product features and marketing strategies.
9. Designed and ran cycle meeting workshops.
10. Produced marketing material in response to the needs of the Region 1 market.
Pharmaceutical Representative
1995- 1999
1. Promoted medications in the Cardiovascular (1995-March 1997) and Respiratory (April 1996- July 1999) therapeutic areas to both physicians and pharmacists.
2. Developed and implemented creative Continuous Medical Education activities.
3. Elaborated yearly Business Plan.
4. Won 2 president’s awards for best sales representative.
Nurse (Permanent Part-time)
All Saint’s Hospital
1992-1995
* Worked in the Intensive Care Units (Surgical, Cardiac and Pediatric) the Recovery Room and
Emergency.
Education
1995 Bachelor of Commerce
Major University (City, State or province)
Graduated with Distinction.
Major in Marketing, Minor in Finance
1982 Nursing Degree
Community College (City, State or province)
Successfully completed the three-year RAT program.
Awards
1992 President's Award for Excellence – Major Pharma Inc
1993 President's Award for Excellence - Major Pharma Inc
1995 Gold Medal, Industry Exam
Professional Development
2006 Building Product Business Plans, part II
2005 Building Product Business Plans
2005 Strength Finder- Major Pharma
2004 Leading & Coaching for the Future - Situational Leadership II- Major Pharma
2003 Dealing with Conflict
2002 Coaching and Leadership- Major Pharma
2001 AZ international marketing seminar
2000 Developing executive leadership
1998 System 300, Industry course
1997 System 100, Industry course
Languages: Fluent in English and Spanish
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